Skol advert - 1979

SKOL

Beer Type:

Pilsner-style

ABV:

2.8%

Brand Origin:

Africa

SKOL Super

Beer Type:

Strong Pilsner

ABV:

8%

Brand Origin:

Africa

Skol Lager was developed originally by Ind Coope breweries[1] in Alloa, Central Scotland. In 1958, Graham's Continental was launched (based upon a local brew called Graham's Golden) and quickly changed to Graham's Skol to give a Scandinavian impression (the plant had actually been imported from Sweden). The name was later revised to just Skol.

Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden), and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed around the world. In the late 1960s, it was heavily advertised on Dutch pirate Radio Veronica as Skol International, with an advertising jingle sung by Patrica Paay, later a very successful Dutch pop singer and TV presenter. Since then participation in the company has changed significantly

Graham's Golden Lager / Skol 1933 - 1994
Year	Brewer	Beer	Price	size	package	Acidity	FG	OG	colour	ABV	App. Atten-uation
1933	Alloa Brewery	Graham's Golden Lager		pint	bottled		1010.5	1044.5		4.42	76.40%
1939	Alloa Brewery	Graham's Golden Lager			bottled	0.04	1008.6	1045.2	8.5	4.77	80.97%
1950	Alloa Brewery	Graham's Golden Lager	15d	half	bottled	0.05	1010.6	1040.6	9	3.89	73.89%
1952	Alloa Brewery	Graham's Golden Lager	15d	half	bottled	0.04	1014.3	1039.2	15	3.22	63.52%
1957	Alloa Brewery	Graham's Pilsener Lager	20d	half	bottled	0.04	1007.2	1035.6	9	3.69	79.78%
1957	Alloa Brewery	Graham's Golden Lager		half	bottled	0.04	1007.3	1030.4	11	3.00	75.99%
1960	Alloa Brewery	Skol Pilsner Lager	18d	half	bottled	0.04	1007	1033.4	8	3.30	79.04%
1961	Ind Coope	Grahams Skol	20d	half	bottled	0.03	1007.2	1033.6	9.5	3.30	78.57%
1961	Ind Coope	Grahams Skol	20d	half	bottled	0.03	1007.2	1033.6	9.5	3.43	78.57%
1962	Ind Coope	Skol Export	24d	half	bottled	0.04	1008.3	1035.4	8	3.52	76.55%
1962	Ind Coope	Skol Pilsener	19d	half	bottled	0.04	1006.4	1033.9	7	3.57	81.12%
1963	Ind Coope	Skol Pilsener	21d	half	bottled	0.04	1006.5	1033.6	8.5	3.52	80.65%
1972	Allied Breweries	Skol	15p	pint	draught		1007	1033.2		3.40	78.92%
1994	Ind Coope (Burton)	Skol Lager		pint	bottled					3.60
Sources:
Thomas Usher Gravity Book document TU/6/11
Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/001
Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/002
Daily Mirror July 10th 1972, page 15
The Best of British Bottled Beer