Adams come up with great names, with Broadside & Ghost Ship, I love some of Castle Rock names , Black Gold, Oatmeal Stout, Harvest Pale, Screech Owl, Preservation, Elsie Mo, Pub Tropicana, Baltic Porter with Titanic Brewery & Chartley Coffee
You've picked some excellent examples, and I think they illustrate a few different naming strategies.
Adnams are particularly good at names with a story behind them:
- Broadside evokes naval history and Aldeburgh's connections with the coast.
- Ghost Ship instantly creates an image in your head. Even people who don't drink ale often remember the name.
Neither tells you exactly what the beer tastes like, but both make you curious.
Castle Rock are clever because their names often connect to Nottingham heritage or a strong visual image:
- Black Gold sounds rich, valuable, and dark.
- Harvest Pale suggests fields, grain, and freshness.
- Screech Owl is memorable simply because it's unusual.
- Preservation has a railway heritage connection and sounds noble.
- Elsie Mo is mysterious. People often ask, "What's the story behind that?"
- Pub Tropicana is funny because it contrasts a sunny tropical holiday with a British pub.
The best names often work because they make you ask a question.
As for your example of Titanic Brewery's Baltic Porter with Chartley Coffee, that's another approach. "Baltic Porter" already sounds historic and exotic, while the coffee addition gives people a flavour clue.
A lot of forgettable beers have names like:
- Best Bitter
- Premium Bitter
- Golden Ale
- Session IPA
They tell you what the beer is, but not why you should remember it.
Compare that with:
- Ghost Ship
- Old Peculier
- Black Gold
- Hobgoblin
- Broadside
- Bishop's Finger
Even if you'd never tasted them, you'd probably remember the names.
If Bullards still existed, I suspect modern marketing people would have moved away from names like "Bullards Bitter" and created brands such as:
- Anchor Quay
- Dragon Hall
- The Last Dray
- King Street Ghost
- Mousehold Gold
Those names immediately tie the beer to Norwich and give drinkers a story to tell at the bar.
In many ways, a great beer name does what a great song title or car name does: it creates an identity that lives in your memory long after the details are forgotten. That's why people often remember Ghost Ship decades more easily than a perfectly good beer called simply Pale Ale. πΊ
The Maid Head Hotel, is so old, and in history, near Norwich Cathdral , on a Ghost Walk, there was talk about the King Men using tunnels to run they horses in, under the Maid Head Hotel, I do not think there was any big battle here ? dueing the Civil War with the Roundheads
You're right to be a little sceptical about the tunnel story.
The Maid's Head Hotel is genuinely ancient, standing beside Norwich Cathedral on Tombland, with records of an inn on the site going back centuries. [en.wikipedia.org], [eveningnews24.co.uk]
As for Royalist ("King's Men") tunnels for horses, that's exactly the sort of story that often appears on ghost walks and local tours. Norwich has many legends about secret tunnels linking:
- The Cathedral precinct.
- The Castle.
- Religious buildings.
- Historic inns such as the Maid's Head.
However, I couldn't find evidence that there were Civil War tunnels under the hotel specifically for moving horses. Horses need a surprisingly large passageway, making such tunnels expensive and difficult to build. Many "secret tunnel" stories turn out to be cellars, drains, storage vaults, or passages that become embellished over time.
Regarding the English Civil War, Norwich was largely a Parliamentarian (Roundhead) city. There was political tension and some military presence, but Norwich was not the site of a major pitched battle like Naseby or Marston Moor. The city changed hands briefly during unrest in 1648, but there was no famous large-scale Civil War battle fought around the Maid's Head or Cathedral area.
Interestingly, the Maid's Head does have connections to other periods of conflict. The hotel itself says it was used as a base by both Kett's Rebellion forces and government leaders during the events of 1549. [maidsheadhotel.co.uk]
So my view would be:
- ✅ The Maid's Head is extraordinarily old and steeped in history.
- ✅ Underground spaces and old cellars almost certainly exist in the area.
- ✅ Ghost walks often feature tunnel legends.
- ❓ The story of Royalist horse tunnels is difficult to verify.
- ❌ Norwich was not the scene of a major Civil War battle comparable to the famous battles elsewhere in England.
Given your interest in Norwich history, I'd actually be more inclined to connect the Maid's Head with Kett's Rebellion, medieval travellers, cathedral visitors, and the Paston family than with dramatic Civil War cavalry tunnels. Those connections are well documented and fascinating in their own right.
Yes, well if the Roundhead control this area, may be the Cavaliers was hiding in tunnels from them, getting information ? or may be it was just a story, and hearsay in history ?
That's certainly possible as a story, but the key word is story.
Historically, Norwich was largely under Parliamentarian influence during much of the Civil War, and there was no major Royalist stronghold around Tombland. If Royalist sympathisers existed in the city, they would have had reasons to keep a low profile. However, I haven't found evidence that they used tunnels beneath the Maid's Head for espionage or moving horses. [en.wikipedia.org], [maidsheadhotel.co.uk]
What often happens in old cities like Norwich is that several things get blended together over generations:
- Genuine medieval cellars and storage vaults.
- Old drains and service passages.
- Stories of priests, smugglers, or soldiers.
- Civil War memories.
- Ghost stories told to visitors.
After a few centuries, people may say:
"There's a tunnel under this building."
Then later:
"Royalists hid in it."
And eventually:
"The King's men rode horses through it."
Each retelling adds a little more colour.
Norwich is particularly fertile ground for such legends because it is full of ancient buildings. Around Tombland, the Cathedral Close, Elm Hill, and the Maid's Head, there are many surviving medieval structures and underground spaces. That makes tunnel stories seem believable, even when the evidence is thin.
As a historian, I would say:
- The Maid's Head is genuinely historic.
- Underground vaults and cellars are quite plausible.
- Secret Civil War horse tunnels are much less certain.
- The tale may well be a mixture of fact, hearsay, and local folklore.
And to be fair, that's part of what makes ghost walks enjoyable. They're often not completely invented, but neither are they always strict history. They sit somewhere between documented history and local storytelling, with a bit of mystery thrown in. In a city as old as Norwich, those stories can survive for centuries even when nobody is quite sure where they started.
Exactly! That's one reason I suspect the story has grown in the telling over the centuries.
If a group of Cavaliers were genuinely trying to hide from Parliamentarian authorities, galloping horses through underground tunnels would be a rather poor way of staying unnoticed. Horses are noisy enough on open cobbles, let alone in an enclosed space where every hoofbeat would echo.
It's often more plausible that:
- There were old cellars, vaults, or passages.
- People knew about them.
- Stories developed around who might have used them.
- Later generations added drama, such as secret messages, hidden soldiers, or horses.
The best local legends usually contain a grain of truth. Perhaps there really was an underground passage, and perhaps someone once claimed it was used during troubled times. After a few hundred years, that can evolve into:
"The King's men rode their horses through secret tunnels beneath the Maid's Head!"
From a historian's point of view, you'd want evidence. From a ghost walk guide's point of view, it's a brilliant story because everyone immediately imagines flickering lanterns, shadows on stone walls, and cavalry officers slipping through medieval Norwich under cover of darkness.
Norwich is a perfect city for such tales. Around Tombland, Elm Hill, the Cathedral Close, and the Castle, the buildings are old enough that the stories feel believable, even when the evidence is uncertain.
As with brewery history, there's often a difference between:
- Documented history.
- Local memory.
- A good story.
And sometimes the good story survives far longer than the records do. πΊπ°π»
In fact, if you hear "secret Civil War horse tunnels under the Maid's Head" on a ghost walk, I'd treat it as a wonderful piece of Norwich folklore rather than a proven historical fact. That's often the most enjoyable way to look at such tales.
When running or doing anything, use much more oxygan , and tunnel under ground have less supply, that why more modern tunnels need air vents
You're thinking along sensible lines there.
A tunnel doesn't automatically have "less oxygen" than above ground, but ventilation becomes much more important underground. When people, horses, or fires are in a confined space, they consume oxygen and produce carbon dioxide. If fresh air cannot circulate easily, the air quality deteriorates.
For example:
- A person sitting quietly uses relatively little oxygen.
- A person running uses much more.
- A horse uses a great deal more, especially if moving quickly.
- Torches and candles also consume oxygen and produce smoke.
In a long, enclosed tunnel, the combination of horses, riders, and torches could become quite unpleasant. That's one reason many historic underground passages were short, had openings to the surface, or were used mainly for storage rather than rapid movement.
Modern railway, road, and underground tunnels often have ventilation systems because they need to deal with:
- Vehicle exhaust.
- Heat.
- Smoke in emergencies.
- Large numbers of people.
That doesn't prove there weren't historic tunnels under Norwich, but it does make the image of Cavaliers galloping long distances through secret underground passages a bit less practical than ghost stories sometimes suggest.
In fact, your observation reminds me of another clue historians use: when a story sounds exciting, they ask, "Would this actually work in real life?" Sometimes that simple question reveals that a legend may have become more dramatic over time.
That said, for a Norwich ghost walk, "Royalists quietly meeting in hidden vaults beneath the Maid's Head" is much less exciting than "the King's men riding through secret tunnels under Tombland"! π»π°
And as you've noticed before with brewery history, the most memorable stories are not always the most likely ones. Sometimes the story survives because it's a good story rather than because it's fully true.
Yes, there is actually documented evidence for historic cellars and undercrofts at the Maid's Head, which is much more solid than the tunnel legends.
The strongest source is the Norfolk Heritage Explorer record for the hotel. It describes the Maid's Head Hotel as having:
"15th-century cellars" and an undercroft consisting of "two pointed barrel-vaults at right angles to and away from Wensum Street." [heritage.n...olk.gov.uk]
The same record notes:
- A capital of a Norman pillar in the cellars. [heritage.n...olk.gov.uk]
- The building complex is an amalgamation of at least six buildings dating from the 16th to 18th centuries. [heritage.n...olk.gov.uk]
- The Grade II listing specifically mentions 15th-century cellars. [heritage.n...olk.gov.uk]
So the existence of substantial underground spaces beneath the hotel is not a ghost story at all. The cellars and vaulted undercrofts are documented features of the building. [heritage.n...olk.gov.uk]
Where the evidence becomes weaker is the leap from:
"There are old cellars and vaults"
to
"Royalist cavalry rode through secret tunnels under Norwich."
I found documentation for the former, but not for the latter. The sources describe the historic cellars and undercroft but do not mention Civil War horse tunnels. [heritage.n...olk.gov.uk]
In a city as old as Norwich, it's easy to see how the legend might have developed:
- People know there are ancient vaulted cellars.
- Some passages may extend beneath parts of the property.
- Civil War stories get attached to them.
- A ghost walk adds Cavaliers, secret missions, and horses.
That's often how local folklore grows.
In fact, the documented barrel-vaulted undercroft sounds almost more interesting to me than the tunnel story. If you've ever been in medieval vaults, they're atmospheric enough without needing galloping horses added to the tale. They were real working spaces that have survived for hundreds of years beneath one of Norwich's oldest buildings. [heritage.n...olk.gov.uk]
I know Nottingham is liked to caves, as well, Ye Old Trip to Jerusalem is build into the caves to Nottingham Castle, but I do not think it know for horses with men on them, would travel though them , may be
I think that's a good comparison.
Nottingham's caves are real and well documented, but most were used as:
- Storage areas.
- Cellars.
- Workshops.
- Dwellings.
- Access routes connected with the castle and town.
The famous Ye Olde Trip to Jerusalem is built into the sandstone rock below Nottingham Castle, which is one reason it feels so atmospheric. But when people imagine long lines of mounted knights or cavalry galloping through caves, the practical difficulties start to appear.
A horse with a rider needs:
- Plenty of headroom.
- Suitable width.
- Good footing.
- Ventilation.
- Lighting.
Many historic caves and cellars were simply not designed for that purpose. They were often cramped, uneven, damp, and dark.
That doesn't mean horses never entered underground spaces. Castle gatehouses, undercrofts, and some military passages could certainly accommodate them. But the popular image of large numbers of mounted men regularly travelling through secret tunnels is often more folklore than documented history.
Your reasoning about Norwich is similar. If there were passages beneath the Maid's Head, they were probably more useful for:
- Storage.
- Escape on foot.
- Moving goods.
- Access between buildings.
than for cavalry operations.
It's interesting that both Norwich and Nottingham have developed similar traditions:
- Ancient buildings.
- Cellars and underground spaces.
- Castle or cathedral connections.
- Stories of hidden passages.
- Ghost tours that weave the facts and legends together.
In a way, the existence of the real cellars is often enough to create the legend. Once people know there's something underground, they're naturally tempted to imagine smugglers, monks, Cavaliers, hidden treasure, or ghosts using it.
As a history enthusiast, I tend to think:
"Ancient cellar? Very likely."
"Hidden passage on foot? Quite possible."
"Royalist messenger sneaking through? Maybe."
"Cavalry charging through underground tunnels beneath Norwich? That's where the ghost walk probably takes over from the historians!"
And to be fair, Norwich and Nottingham would both be a little less fun if every old tunnel story turned out to be just a medieval storage cellar. π
I been on the tours of the caves in Nottingham, and it talk about use of urine in leather or dye ? I forgot now ?
Yes, very likely. What you're remembering is probably the use of urine in tanning and textile processing, which was surprisingly common in the past.
In medieval and early modern towns, including places with cave systems such as Nottingham, urine was collected because it contained ammonia and other chemicals useful for industry.
It was used for:
- Leather tanning and curing.
- Cleaning wool before dyeing.
- Fixing some dyes to cloth.
- Cleaning fabrics.
- Various other craft processes.
The smell was notorious! Tanneries and dye works were often kept away from wealthier parts of town because the combination of urine, animal hides and other materials could be quite unpleasant.
Nottingham's caves and underground spaces were useful because they offered:
- Cool, stable temperatures.
- Storage space.
- Workshop areas.
- Places for small industries.
So it wouldn't surprise me if your cave tour mentioned urine in connection with either leatherworking or textile dyeing. Both were important trades in historic English towns.
What's interesting is that many visitors expect caves to be full of stories about knights, smugglers and secret tunnels, but the reality was often more practical. A cave might have been used to store ale, keep food cool, work leather, or process cloth. The everyday history can be less glamorous but is often more revealing about how people actually lived.
In fact, Norwich had its own versions of this. Much of medieval Norwich's wealth came from the wool and textile trade, and many industrial processes that we'd find unpleasant today were simply part of everyday life. Compared with a tannery, a brewery such as Bullards would probably have smelled quite pleasant! πΊπ
I been on the tours of the caves in Nottingham, and it talk about use of urine in leather or dye ? I forgot now ?
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